Shane founded Pepper (originally known as ASCET Creative) in 1995 and is responsible for creating some of Australia’s most innovative and successful marketing campaigns. Such is his fame; Shane’s portrait is mounted on the wall at Pepper Headquarters. Now that he is semi-retired, Shane focuses his strategic thinking skills on generating ideas and strategies for Pepper clients before he walks out and leaves all the ‘doing’ to the full-timers. What a life!