Measurable advertising that performs
No buzz words, no bull sh**. We focus on having straight-up, honest conversations about what works for you and your business and creating strategic, measurable advertising that performs.
At the end of the day, your bottom line is what matters to us most.
Our approach is data-driven creativity and ads to achieve real results. We use stone-cold data to create spicy advertising that achieves real business outcomes – not vanity metrics.
Our live reporting dashboards help you track your campaigns and goals by day, week or month. Log in and see your advertising in action, get the information that matters in real-time, and drive real change for your business.
Real-Time Metrics & Reporting
We help you understand your digital and website analytics, focusing on key data with real business outcomes, not vanity metrics – so you can view the info that matters and drive real change.
Monitoring the performance of your digital marketing is crucial for measuring the success of your efforts.
Here are some key steps to consider:
Determine which metrics align with your marketing goals. For example, website traffic, conversion rates, click-through rates, and customer engagement.
Use analytics platforms such as Google Analytics or social media insights to track and measure data related to your digital marketing campaigns. These tools provide valuable insights into user behaviour, campaign performance and ROI.
Monitor the number of visitors to your website and analyse their sources (organic search, paid ads, social media) using tracking codes or UTM parameters. This helps you identify which channels drive the most traffic.
Track the percentage of website visitors who take desired actions such as making a purchase, filling out a form, making a call or subscribing to your newsletter. These metrics indicate the effectiveness of your marketing funnels and landing pages.
Keep an eye on likes, shares, comments and other engagement metrics across your social media platforms. This helps gauge your audience’s interest and their interaction with your content.
If you run paid advertising campaigns, closely monitor metrics like click-through rates (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS). Adjust campaigns based on these insights to optimise performance.
For email campaigns, evaluate open rates, click-through rates (CTR), bounce rates, unsubscribe rates, and conversions tied to specific email campaigns. Use A/B testing to refine your email content and improve results.
Continuously review performance data over time to identify trends and make informed decisions for future campaigns. Compare current results against past benchmarks to assess your progress.
Remember that performance monitoring should be an ongoing process.
Regularly analyse your data, identify areas for improvement, and make data-driven adjustments to optimise your digital marketing efforts.