TV ADVERTISING
Huge audience reach,
low cost per thousand
In Australia, free-to-air TV advertising is available across five metro viewing windows and twenty six regional viewing windows, providing advertisers the opportunity to reach enormous numbers at a very low cost per thousand (CPM).
Enquire nowAUSTRALIAN TV MARKETS
With 5 metro viewing windows and 26 regional viewing windows, advertising on Television can be targeted to the markets your brand has presence.
The major free-to-air networks—Seven, Nine, and Ten—offer both metro and regional advertising opportunities, while regional broadcasters like WIN, and Southern Cross Austereo cater to specific local markets..
Head of Media Buying
Target specific viewing windows
Free-to-air (FTA) TV advertising allows brands to target specific viewing windows, choosing between metropolitan and regional audiences to ensure messages reach the right people in the right locations..
Huge audience reach
With huge audience numbers, FTA TV advertising remains one of the most powerful mass-market advertising channels. Whether through primetime programming, live sports, or breakfast television, TV delivers broad exposure across key demographics.
Low cost per thousand (CPM)
FTA TV advertising also offers a low cost per thousand (CPM) compared to many other above-the-line channels. The ability to reach large audiences at a lower cost makes it an efficient and cost-effective way to maximise advertising budgets while ensuring widespread visibility.
Measure direct online response
TV advertising has a proven ability to drive online searches, as viewers often turn to digital platforms to learn more about products and services they see on TV. This synergy between traditional and digital media helps brands reinforce messages and measure an immediate response.