Targeted video advertising in the living room
Streaming TV is the distribution of television content such as TV shows, documentaries, live sport or movies over the internet. It is one of the fastest growing advertising channels for media buying teams.
Enquire nowWhat is streaming TV?
Streaming TV is the distribution of television content such as TV shows, documentaries, live sport or movies over the internet.
Unlike traditional television advertising, where airtime is purchased and broadcast to every television screen in a particular geo market, streaming TV is addressable, meaning that every screen will have a different advertisement based on the viewer’s profile. Inventory is purchased on a per individual device view basis, not per program or timezone.
Target the right audience
Demographic
Age
Gender
Income
Internet BROWSING History
Target viewer based on Internet Browsing history
Phrase matches and related terms
Remarketing
Target viewers who have visited your website
Lookalike audiences and people who are similar
3rd Party Databases
Places visited in the last 90 days
Buying behaviour
Employment/job title
Intention to buy
Interest and intent
Trusted 3rd Party Data Suppliers
Target people where they are
Streaming TV can deliver advertising content via postcode or latitude / longitude points on a map, as opposed to buying a ‘window’ via traditional TV.
Advertise to a person, not an area
Advertisements are targeted to screens using such things as interests, intention to buy, occupation, household income, age, sex, geographic location, places visited, or advertisers can supply their own first-party data and advertise to their own database.
Higher attention rates
Advertisements that are placed on streaming TV have an extremely high completed view rate of 96-99%. Unlike traditional TV, flicking channels in ad breaks is more difficult. Ad breaks are shorter and engagement is higher.
Controlled reach and frequency
Streaming TV allows us to set a limit on the number of times a single device can be shown your commercial. This can be set per day, per week or per month.
