Motorcycle batteries don’t usually get the spotlight however the latest Predator Raptor campaign developed in partnership with Pepper Advertising shifts the narrative, spotlighting an uncommonly advanced product engineered with obsessive attention to detail and a deep understanding of what riders actually need.
Filmed in late 2024, with post-production completed in early 2025, the campaign sets out to communicate what is essentially an engineering masterstroke: a battery packed with so many rider-first features it makes it hard to fit them all into a single ad. It’s ultra-light, delivers higher cranking power, fits a wide range of bikes thanks to its HyperFlex system, and includes Australia’s first automatic hibernation mode, so your bike stays charged even after months in storage. The result is real freedom for riders: no jump-starts, no maintenance routines, just seamless reliability every time you turn the key.
VIEW THE SPOT
Nicolas Dunn, Head of Video Production at Pepper, explains:
“Let’s be honest, batteries aren’t typically the most glamorous products to market. But when we sat down with the R&J Batteries team and saw what they’d developed, it felt like we were holding something from the future. What stood out most was the passion and knowledge behind it. Tim Lennon, the Engineer who co-developed this battery with the manufacturer, has been riding bikes for many years. Raptor wasn’t created to sell units, it was created because he knew what motorcycle riders want. They want a battery that just works. One you never have to think about. That’s the story we set out to tell.“
“Predator Raptor is a world first in powersport batteries. The combination of features and technology delivers an intelligent battery which the user can tailor to suit their specific requirements, ensuring that their next ride is just a shake away!”
Tim Lennon
Lead Engineer
VIEW THE EXPLAINER
In addition to the commercial, Pepper also created a detailed explainer video to help train the sales team and educate the broader market on the battery’s more technical advantages. Both pieces were filmed in a well-planned shoot day, allowing us to capture content for multiple audiences without the need for additional production. It’s an efficient, cost-effective approach that allows us to dive deeper into the Raptor’s smart features while making the most of our time on set.
The Raptor brand campaign was launched across Linear TV, Streaming TV, YouTube, & Social Media, rolling out early 2025.
Credits
Client – R&J Batteries
Head of Marketing – Leah Cushion
Product and Technical Manager – Tim Lennon
Creative Agency – Pepper Advertising
Creative Director – Nicolas Dunn
Copywriter – Nicolas Dunn
Account Manager – Peter Humphrey
Production – Pepper Advertising
Director/DOP – Nicolas Dunn
Producer – Jed Manley
Gaffer – Andrew Lock
Art Director – Leah Cushion
VFX, Motion Graphics – Tom Bell
Editor – Nicolas Dunn
