Following a competitive tender process, we were appointed as the creative and advertising agency for Valley Seeds in late 2021. A full brand review ensued, including an extensive market research project.
A full overhaul of the brand was recommended from the research team. This included a new logo, new website, new brand positioning campaign and a new brand colour; their signature purple. In a market where almost every competitor has adopted green or blue, the Valley Seeds purple has quickly become a key brand identifier in the Pasture Seed industry.
31% Increase in Pasture Seed Sales
With a targeted focus on key retailers and geographical areas, Valley Seeds saw a 31% increase in Pasture Seed sales in the first 12 months.
‘Valley Seeds’ brand search increased by 34% year on year for the period April – March ‘23.
This increased awareness and online activity for the Valley Seeds brand coincided with the advertising activity across TV and mobile screens alike.
They are an amazing team of people to work with; smart, reliable, and focussed on results. The transformation of our brand has been enormous since appointing Pepper.
Paul Twine
CEO, Valley Seeds
