Pepper Advertising launched a bold new brand campaign for St Patrick’s College that put the schools core values of Character, Compassion, and Community front and centre.
The result was an immediate increase in student enrolment applications, and a noticeable shift in brand perception.
9.3% increase in new enrolment enquiry year on year.
The campaign saw a 9.3% lift in enquiry for student enrolments year on year, reinforcing St Patrick’s College as a school of choice in Western Victoria.
Our partnership with Pepper is one of the best decisions we’ve made. Our investment in brand advertising helped strengthen and validate the College’s position in the market, while also delivering measurable growth across enrolments, boarding, and recruitment
Andrew Jirik
Business Manager, St Patrick’s College
The brand campaign was strategically extended with highly targeted messaging tailored to key audience segments.
While the brand advertising delivered strong impact across the community, building reach, awareness, and positive perception, the follow-up activity across Radio, Google, Facebook, and Instagram drove meaningful results. This included a steady flow of genuine leads across student enrolments, boarding, and staff recruitment.
Pepper didn’t just create a campaign for St Patrick’s College, they understood our story, our people and our purpose. From the beginning, Jed and the team approached the project with genuine care and a deep connection to the College community.
Their creative vision helped us share what makes St Pat’s so special in an authentic and meaningful way. The finished campaign captured the heart of our College and the values we strive to instil in every young man: Character, Compassion and Community.
We are deeply grateful for the passion, talent and professionalism Pepper brought to this project and could not be happier with the outcome
Andrew Jirik
Business Manager, St Patrick’s College
