A forty-six lot residential land development, nestled along the 16th fairway on the Murray Downs Golf Course, Swan Hill. Our team at Pepper worked collaboratively across all departments to deliver a comprehensive campaign for the developer, partnering closely with LJ Hooker Swan Hill, the selling agent.
Murray Downs golf course hosted the 2024 NSW Open bringing thousands of visitors from across NSW and Victoria to the course for 4 days. To maximise exposure and capture qualified leads, we executed a strategically timed 7-day campaign that spanned pre-event, live event, and post-event phases.
From brand name, to logo, design of masterplan, brochures, website build, animation of advertising assets, video production, and advertising. The advertising plan utilised a mix of Linear and Connected TV, along with highly effective Google and Meta advertising, ensuring maximum visibility and engagement.
Social media advertising
Create curiosity
The 7-day Meta advertising campaign was focused on engaging the user and creating enough curiosity for them to want to download the development masterplan.
Users visited the website, and supplied their name and email address to access the PDF downloads.
Emerge Property needed their site to be stylish, modern and present the Sixteenth development as a high quality investment and lifestyle opportunity.
sixteenth.com.au utilised filmed footage and a 3-D rendered fly-over. Emphasis was placed on presentation and usability, encouraging users to ‘register their interest’ in order to download the masterplan.
