We were appointed to review the visual identity of Mesh & Masonry. The outcome was a simplified, strong, bold brand highlighting their signature red colour. The introduction of ‘Masher’, the brand’s mascot pug, added some extra personality.
Eight years later and the Pepper/Mesh partnership has continued to go from strength to strength. We’re proud to manage all brand design, TV and radio production, plus media buying for this successful business.
The ‘Get Happy’ campaign for Mesh & Masonry’s TOOLS division carried across TV, radio and mobile screens. The initial media burst was then followed by a targeted EOFY retail offer focused on driving sales.
Media buying has included both linear and programmatic TV, radio, and streaming radio to reach Mesh & Masonry’s target audience in the right place at the right time.
The most recent eight-week TV buy saw a 12.6% increase in organic and 13.8% increase in direct web traffic year on year. Immediate spikes in traffic were evident in the 60 seconds following each spot placement.