Previously known as ‘Regional Billboard Co’ the team approached Pepper for assistance to help inject some personality into their Outdoor Billboard advertising company. The recommendation was a brand name change and completely new look. ‘Gawk’ was born and the business has not looked back, now boasting over 100 outdoor billboards across regional Australia and growing.
New brand name, new logo, new identity. The vibrant purple and lime colours align with the brands young, fun, and can-do personality.
It’s a daunting thought and experience to go through a re-brand or even name change process (like we did). Any nervousness evaporated when we sat down to go through the concepts and ideas generated by the Pepper team.
Everyone in the room shared our excitement for what the future could look like, and it set our business on the right trajectory. We now get frequent comments asking who the masterminds behind the name are, to which I have to concede we hired some much smarter people that us.
James Course
Director, Gawk
