Google Ads now uses AI to help make advertising easier and faster. These tools promise to save time and improve results. While these AI tools are helpful, we find that combining them with hands-on management by real people gives the best results.
Once upon a time, hashtags were the golden ticket to boosting your post’s reach and engagement on Instagram. Add a few trending ones and you’d see the likes, follows and comments roll in. But like all good things on the internet, they must come to an end. Instagram’s CEO Adam Mosseri recently admitted what many … Read more
A perspective from Peter Humphrey, Head of Media, and Abbey Cartledge, Digital Advertising Manager. Advertising isn’t about ticking boxes or filling up media slots. It’s about making a real impact, connecting with people, building trust, and driving results. And if there’s one thing we’ve seen time and again, it’s this: consistency wins. Let’s be real, … Read more
Following multiple previous attempts in 2022 and 2024 with wild backlash, Instagram has made the permanent change to a 4:5 grid ratio in 2025. The roll out began mid January and has once again sparked quite the buzz across industries. Whether you’re an influencer, content creator or general user of the platform, everyone has been … Read more
In today’s rapidly evolving advertising landscape, businesses have more options than ever to connect with their target audience. Two prominent channels for television-based advertising are Streaming TV advertising (STV) and Linear TV advertising. While both offer the opportunity to engage viewers through the power of sight, sound, and motion, they differ significantly in execution, targeting … Read more
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