Articles

Artificial Intelligence (AI) Versus Expert Hands-On Google Ads Management

Google Ads now uses AI to help make advertising easier and faster. These tools promise to save time and improve results. While these AI tools are helpful, we find that combining them with hands-on management by real people gives the best results.

McCallum Enterprises – It’s What We Do.

McCallum Enterprises launches new brand campaign, It’s what we do, with Pepper Advertising McCallum Enterprises, a leading social enterprise employing ... Read more

Image of a tombstone with RIP #hashtags on it. A floating ghost pepper sits next to it. It has the headline 'Are hashtag's dead?'

Are Hashtags Dead? Here’s What You Should Be Doing Instead.

Once upon a time, hashtags were the golden ticket to boosting your post’s reach and engagement on Instagram. Add a ... Read more

Celebrating Character, Compassion and Community with St Patrick’s College

We're proud to partner with St Patrick’s College Ballarat to create a bold new brand campaign that puts the school’s core values, Character, Compassion and Community, front and centre.

Raptor Powers Up: Inside the Launch of a Smarter Motorcycle Battery

Motorcycle batteries don’t usually get the spotlight however the latest Predator Raptor campaign developed in partnership with Pepper Advertising shifts ... Read more

Why Consistency Matters: A Cohesive Approach to Advertising & Why Your Advertising Needs to Play as a Team

A perspective from Peter Humphrey, Head of Media, and Abbey Cartledge, Digital Advertising Manager. Advertising isn’t about ticking boxes or ... Read more

O’Connors Launches ‘Power to Grow’ Brand Campaign

O’Connors, Australia and New Zealand’s largest Case IH dealer network, has launched a bold new brand campaign, Power to Grow, ... Read more

Begonia Festival Launch. Image of representatives from Central Highlands Water, Cafs Ballarat and Myanda Butt from Pepper Advertising.

Begonia Festival Water Bottle Design

Our incredibly talented designer, Myanda, has recently designed a beautiful illustration for a limited-edition water bottle commission by Central Highlands ... Read more

Instagram’s Switch to a 4:5 Grid Ratio

Following multiple previous attempts in 2022 and 2024 with wild backlash, Instagram has made the permanent change to a 4:5 ... Read more

Image of 70's style TV in 4:3 ration screen airing a commercial for Pepper Advertising.

4 Reasons your business should advertise?

The most obvious question I encounter time and time again is, does advertising work? The answer is simple: if you approach advertising with clear measurable objectives, then develop a strategy focused on those objectives; it works.